Because Labour is No Excuse for Looking Bad

On the Jezebel site, they note the latest in over-priced and unnecessary fashion directed towards pregnant women: the birthing gown.

Called the Dar-a-Luz Maternity Gown (Spanish for "to give birth"), it's basically a $98 jersey dress made with 100% organic cotton.

According to the marketing copy, "You're a fashionista in every aspect of your life, why not when you are bringing new life into the world too?"

Um, maybe because you have more important things on your mind? Like, uh, giving birth?

Despite my disgust with the marketing, I have to admit, the dress is pretty. But even this admission makes me feel shallow.